The Best Blog Post Length for SEO Is... [2018 Update]
Deciding whether you should write a short blog post or a long one is not rocket science. The most important factor that you should take into account is the message of the post.
Do you need 500 words to make your point? Or do you need more than 2,000 words to convey your message?
In short, the greatest denominator is still the quality of the content, not the quantity.
It would be impractical to try and write a 2,000-word article if you can put things clearly with a 500 or 1,000-word post. However, this doesn’t mean that long-form posts don’t play a factor here.
Is There a "Best" Blog Post Length for SEO in 2018?
The short answer:
No, not really.
However, blog post length is still important when it comes to search engine optimization. Search engine algorithms tend to favor longer posts compared to shorter ones.
The real question here now is this:
How can you know what’s the best blog post length for SEO purposes?
There is no definitive answer to such a question because the results usually vary from one website to another. However, the majority of search engine marketers have the consensus that an article with 2,500 words gets a lot more attention from search engines compared to articles with lesser word counts.
Needless to say, whenever you write a new blog post, you should make it a point to ensure that the word count approaches 2,500 words.
But not all answers need to be 2,500 words long...
Find The Blog Post Length “Sweet Spot”
In light of everything discussed above, here are three of the most important blog post length best practices that you should always keep in mind:
1. Nail the question on your readers’ minds and how you’re going to answer it best
Is your content answering a quick question or would your readers need an in-depth guide? How much information does your target audience really need?
If someone asked, “What is 2 + 2?” – would you rather just hear "4" or do you want an entire mathematical explanation on how to get the answer? Naturally, you just want the answer.
But if someone wants to know how to do origami, the last thing they want to read is “fold left, fold right, fold up, and voila – now you have a flamingo.” You may want to create an in-depth guide and video for that instead.
Seek the question or problem and devise the best answer possible. Sometimes, it is even better to have a simple answer rather than none.
2. What is your target demographic and how do they consume content?
Are they young and savvy, or are they older and more information-based?
Younger audiences may have shorter attention spans so create a video and transcribe it into a blog post.
Are they primarily male or female?
Men will spend more time on video and list-based content (which means shorter blog posts), but women are drawn to beautiful imagery and a well-written post so it may pay off to indulge them a little bit more.
Target 2,500 words if you think your audience has the time to read it. Target less than 2,500 words if you think your audience has a shorter attention span.
3. Focus on writing for people first, search engines second
In 2018, content is all about identifying the human intent behind queries. Think of the audience first, answer their needs, and only then start to optimize for search engines.
You can do this effectively by:
- Providing clear context and eradicating any vagueness about the “meat” or goal of your content
- Be transparent, honest and genuinely helpful with your content
- Cut the clutter and avoid using filler words to fulfill a certain word count. If you can remove certain words and it doesn't change the original meaning of the sentence, remove them without hesitation.
All these will eventually help you achieve the ideal blog post length for ANY content you create.
4. Sometimes 'little' content is better than no content at all
At HotCopy Asia, we believe the only true measure of "quality" content should be time and experience.
Sometimes, we realized we didn't have the answer to everything. So instead of trying to be the "thought authority" all the time, we asked the public for their thoughts for once. We developed something called "stimulus" content - it's content that prompts the public for information, thoughts, and opinions - to create larger content.
So you can start your blog post small and update it as you go. Update the title from "What's Your Favorite Content Writing Tool?" to "The 10 Best Content Writing Tools [Survey Results!]"
The important thing is:
Stimulus content shows that while you don't have the answer to everything, you're keen to seek it out and bring your readers/followers along with you.
It's okay to start small and build content up with time and experience.
For when you have to create long-form content...
In conclusion, longer posts tend to rank higher in the search results. But the term “long post” is subjective.
As we pointed out above, 2,500 words are ideal for some websites but it can be too long for other websites. This means that you really have to research your audience and understand what they need in order to come up with an ideal blog post length.
Long-form content is an art in itself so if you're interested to know how long-form content can work for you, read our blog post here.
READ: 6 Secret Ranking Factors Behind Long-Form Content [Bookmark This!]