How to Get a 100% SEO Score on Your Blog Post
Blogs and websites need to utilize search engine optimization (SEO) tools to gain website traffic. Search engines rank each blog according to several SEO factors, and the best SEO techniques ensure a higher placement on the search engine listings.
Even if you have developed the perfect website, you will still need to reach out to new customers and readers.
If you already have a content management system for your website such as Wordpress, you're probably familiar with plugins like Yoast that help to optimize your content.
Once you’ve installed this (or a similar plugin), follow the steps below to get a perfect SEO score on your blog post, every time.
The Perfect SEO Blog Post CheckList
The Blog Title
One of the most important factors in determining the success of a post is the title (also called a headline).
Search engines look at the keywords in the title tag to decipher what the blog is about. Keywords should aptly describe the subject of your article and should only be used once in the title or it could harm the blog's search engine rankings.
The ideal title should contain between 35 to 65 characters.
Focus on Quality Content
SEO exists to help search engines decide which content is best to deliver as an answer to a user's search query or intent. Due to this, one of the best ways to ensure a good search engine ranking is to make sure that your content is engaging.
People tend to browse and spend more time on your site if they receive relevant, useful or even just plain interesting content.
If a searcher lands on your site but presses the 'back' button immediately, Google takes this as a sign that your content doesn't deliver to the searcher's query, and it will add to your bounce rate which can hurt your rankings.
Use your keyword in an h2, h3, h4 or similar tags (also called headings).
While repeating heading tags too many times can hurt your rankings, you will need to have subheadings in the blog, and it's not just for easier readability.
These headings also help to show search engines the breakdown of your content, to further match your content to a searcher's query.
Tags are another factor to rank your website.
Meta descriptions should contain your keyword (use it only once) and it should be no longer than 160 characters.
While Google no longer provides any weight to meta keywords, other search engines may still use these keywords as a factor.
Consider the Keyword Density
The keyword density cannot be too high or search engines will view your blog as spam.
If the keyword density is too low, the search engines will never find the post.
You should try to use a keyword density of about 3 to 4 percent.
The main keyword should be used in the introduction and the conclusion. Since Google now looks for keyword synonyms as well, you can use synonyms for the keyword to get a higher ranking.
The Length of the Post
While Google has not officially said the length that is ideal for a post, most blogs do not do particularly well unless they have at least 700 words.
As an added benefit, a longer post will take readers longer to read, which can increase the amount of time they are on your site.
It is also more likely to contain the exact information that the user wanted, which can make them more likely to return to the website.
In general, try to write blog posts that are at least 700 words long.
Post Permalink Structure
The post permalink is within the URL. This link should include the targeted keywords that are in the post.
You will want to avoid using special characters like commas as they make it harder for search engines to interpret the title.
Use Images Wisely
Images can really help to drive traffic to your blog.
Initially, an image will help through image searches. The keyword in the alt text and image title help to show that your blog is about a specific topic.
In addition, readers like having images to look at. This will increase the amount of time they stay on the page.
Be careful to avoid using too many large images because they can hurt your blog's speed, which lower rankings.
Each blog post is a chance for you to capture the attention of as many readers as possible.
Within a post, you should link to other blog pages so that readers can easily find other articles to read. Interlinking can occur naturally on a blog because you can link to topics that are mentioned in the article.
Did you find this article helpful?
With a bit of practice, anyone can attain a perfect SEO score on a blog post.
Focus on providing readers with quality content, vivid images and easy-to-follow links. As your blog develops, continue to use targeted keywords, titles and meta descriptions. Before long, you will be able to enjoy a higher ranking in the search engines and increased traffic.