Why Do SEO Yourself?
You're a new entrepreneur.
You want to grow your business.
But you don't have a lot of budget to work with.
You're not alone. One of the best ways to market a business online is through search engine optimization. But SEO services can ring up a steep bill so in this guide we are going to give you actionable and honest step-by-step guides, as well as free tools you can use to do SEO yourself for next to no cost.
So let's get started.
tAKE A fREE SEO Audit
Before you begin, your website needs to be audited for different SEO factors. Use the SEO audit tool below to receive a free SEO report on your website. It will reveal your current SEO score and give recommendations on how to improve it.
wHAT To Do With Your SEO Audit Report
Your SEO report is your first foray into your website's current SEO health. It gives all the information you need to fix your SEO issues, gives you instant recommendations, and prepare your website for SEO.
'Prep' Your Website for SEO
This includes how to set up backend features like Google Search Console, Google Analytics, and common SEO factors.
Fix Common Issues and Errors
- Increase page speed/loading times
- Status code issues/broken links
Build SEO Foundation
Use information from your site audit and keyword research to build a sitemap that will become the foundation of your website.
On Page SEO
In this step, we'll show you how to use data from your SEO audit report to build a site structure, perform keyword research, and prepare your website for content.
How do you know which keywords already work for you and which ones to take advantage of? Keyword research matches you to your customers' intent so use it to create useful and meaningful content.
Site map / Structure
Using your keywords, map out your pages and content. Understand how to identify your customers' intent and journey, and learn how to convert visitors into customers right on your website.
Create Amazing Content
When you figured out where every page and keyword goes, it's time to let your creative juices flow and start thinking about how to charm, engage, and win over your visitors.
Before writing your content, form a content strategy. Here, you'll learn what content works best for your business, how to find content ideas, and how to plan your content using an editorial calendar.
It's not about typing words. Content writing is a balance between writing for humans and optimizing for search engines. Find out how to write for SEO and how to get a perfect SEO score.
Off Page SEO
Everything you need to know about off page SEO - from building links to guest posting, press releases, how to get editorial links, and social media. This is the part where you build up strength and signals to your site.