What's New | Blog - Hotcopy Asia

4 Types of Content Guaranteed to Increase Non-Organic Traffic

Looking for a quick way to generate leads and boost brand awareness? Then focusing on generating non-organic traffic might be what you just need. Let’s see how.

5 Practical Lessons From Coca Cola’s Content Marketing Strategies

Taking about tip-top content marketing strategies would not be complete without mentioning how Coca-Cola made its way to the top of the industry with its creative campaigns.

Lead Generation Content: Top 10 Content Types to Roll Out in 2021

As online business owners, we all want to bring in new customers, and we will show you the best types of content that can help you generate leads.

Top 10 Qualities of the Best Content Marketing Agencies

Watch out for these 10 must-have qualities that a content marketing agency should have before you seal the deal.

The Ultimate Guide to Posting the Right Kind of Content on LinkedIn in 2021 and Beyond

Looking to establish a professional status for your business on LinkedIn? We are here to show you how you can make the best out of it by posting the right type of content in the right way!

Get Productive In 2021 With the Help of a Content Calendar

Smoothen out your workflow and never miss a deadline anymore with a tailored content calendar. Let's see how you can create one!

How to Use Localization to Reach Your Target Market

If you are in dilemma about whether to choose English or use a local language for your blog content, we’re here to help you out and tell you why localized content can be beneficial for your business.

Content Persona: What It Is and How to Create the Best One for Your Business

In this article, we’ll show you the right way to create a buyer persona that is suitable for your business. Without one, it’ll be like shooting in the dark and hoping you hit the target.

Top 5 Reasons Why You Should Outsource Your Content to an Agency

Don’t go through the hassle of creating content from scratch by yourself or train someone to do so when a well-experienced content agency can do it for you professionally.

Malaysia's Top 10 Trending Searches for Relevant SEO Content

Are you a content writer looking for inspiration to craft your next blog? Here are some of the most searched keywords in Malaysia right now.

Organic vs. Paid Marketing: Which gives better ROI for your business?

Discover the pros and cons of organic and paid marketing, and find out which marketing strategy is the most suitable for your business.

5 Takeaways for Content Marketers in the Time of COVID-19

As almost all of the retailers and physical stores around the world were shut down during the pandemic, businesses now have to focus on good quality "content" to reach out to both new and existing customers.

Top 5 Social Media Marketing Trends in Malaysia That Big Brands Are Practicing Now

What kind of social media marketing trends can we learn from well-known companies as businesses in Malaysia are slowly recovering back from the pandemic hit?

5 Amazing Tools To Help You Create Engaging Headlines

It’s hard to come up with engaging headlines that make your readers yearning to read your articles. Check out these fantastic tools to help you come up with headlines you’ll love.

How you can leverage digital content marketing for Malaysia

Find out how you can leverage digital content marketing and why you should do it to conquer your target market in Malaysia.

Top 5 Fundamental Heart-Winning Content Ideas for Malaysians

Now more than ever, digital content has become an important aspect of marketing. As content marketers in Malaysia, you need to know what type of content can capture the heart of Malaysian readers.

Ultimate Guide to Writing Click-Worthy Headlines

A good headline is what attracts readers and makes them read the content. Read on to find out how to write headlines that are absolutely click-worthy!

8 Content Marketing Strategies That Can Make Small Businesses Shine Through

Is your small business struggling to shine through? These 8 content marketing strategies can change the game.

Email Marketing - Does It Work in Malaysia?

Understand how email marketing strategy can be beneficial for Malaysian businesses and learn how to pull off a successful email campaign with our tips and tricks.

Conversion Copywriting Explained: Examples Included!

High-quality, captivating content is a great start to build an online presence, but to convert readers to customers, you might need a few more tricks up your sleeve. Let’s find out what they are!

Top 5 B2B Content Marketing Trends to Use in 2020

Master these top b2b content marketing trends for your business, and learn why content plays a big role in making your business successful.

Long vs. Short Copy: Which One Is Better?

Before you ask how many words there should be in an article, you need to ask yourself who your audiences are and why you are writing it. And we are here to help you understand it better.

12 Best Free Stock Photo Sites to Enhance Your Blog

Upgrade the look of your projects with high-quality photos from these 12 best free stock photo sites.

Double Your Content Writing Speed with This 9-Step Guide

Time and tide wait for no man, especially for those who need to write blog articles. This 9-step guide will show you can do that quickly and efficiently.

Doing It Right: Customer-Centricity in Four Simple Steps

Learn how to keep your customers at the forefront of the marketing strategy and reap the benefits of the customer-centric marketing strategy.

How to Improve Your Readability Score for Better SEO

Your blog’s quality can make or break your search engine ranking. Learn how to improve the readability score with these 5 steps and make your articles more enjoyable to read.

How to Create Amazing Content for Your Gen Z Malaysian Audience

Understand how Gen Zs in Malaysia consume information and the type of content they prefer in order to create an effective content strategy for this young generation.

3 Best free SEO audit report tools for businesses in Malaysia 2020

Looking for some amazing SEO audit report tools but don’t want to commit to premium plans? This article will definitely give you a headstart.

Making It Happen: 5 Tips to Overcome Big Content Marketing Challenges in Asia

Generalizing your marketing materials is a sin. To overcome some of the biggest marketing challenges in Asia, you need to know what the consumers prefer and what they don’t. Let’s have a look at what they are.

Language 101: Dos and Don’ts in Content Localization for the Malaysian Audience

If you are planning to localize content for the Malaysian market, this article will give you important insider tips on how to nail your localization strategy.

DIY SEO Tips

Writers all want to earn more. Our time is valuable. We don’t want to become a mindless robot, pumping out articles for low pay, without any end in sight. Which means you shouldn’t just bill yourself as a general writer.

10 Free Keyword Research Tools for Small Businesses

A keyword research tool plays a very important role in improving the online presence of your business by finding the best keywords for SEO.

How to Multiply Your Content Ideas To Last You An Entire Year (Takes Only 15 Minutes!)

Coming up with new content can be daunting. But it doesn't have to be. Read our tips on how you can come up with a content plan in just 30 minutes.

How We Helped This Malaysian Startup Rank #1 on Google With Content

Don’t get us wrong – this is not going to be one of those clear-cut success stories. But it is a great example of what can be achieved when you do web content writing right.

The Ultimate Keyword Guide: Checklist Included!

For those who are new to online writing, you may have heard of the term “keyword” being thrown around within the content writing circles. Keywords are not new, nor should they be taken lightly, for every piece of content you produce – especially ones that are made for online publishing – should be carefully crafted using keywords.

CONTENT MARKETING INSIGHTS & HOW TO DIY SEO