10 Free Keyword Research Tools for Small Businesses [2018 Update]
A keyword research tool plays a very important role in improving the online presence of your business by finding the best keywords for SEO.
The tool enables you to determine which words or phrases people use to find your website, products or services online.
With the vast amount of competitors your business faces every day, you need all the help you can get to stay ahead of the competition.
There are many great keyword research tools out there, but many of them are too expensive for small business owners. This can be a very frustrating experience when you are trying to improve your companies online presence.
But, we have good news for you!
We have done extensive research and found excellent keyword tools that will suit your growing business.
Bookmark These 10 Best Free Keyword Research Tools
1. Google Keyword Research Tool
Google refers to their Keyword Research Tool as a keyword planner. You can access this innovative tool for free as long as you have a Google account. The tool performs three main functions:
- It helps you search for new keywords using a phrase, website, or category.
- It provides search volume data and trends for the relevant keywords.
- It allows you to create multiple keyword lists which helps with creating new keywords.
The keyword planner provides you with options to customize your keyword research by category, location, and filter.
The most obvious advantage of Google's keyword research tool is its accuracy. The company runs the worlds largest search engine and it is therefore understandable that their keyword tool offers the most accurate data.
Soovle is the perfect SEO keyword tool for beginners. You don't need to sign up and create an account, all you need to do is visit the website and type in any keyword in the search bar.
The tool immediately generates dozens of keywords related to the provided word or phrase. You can also customize the search bar to display suggestions from the following websites:
This tool is very useful if you are looking for keyword data from specific sites or if you are a beginner keyword user who is looking for instant results.
3. Keywords Everywhere
Because it's designed to be an extension for either Chrome or Firefox, you have to download and install this free keyword research tool. What's unique about Keywords Everywhere is that it curates search volume, cost-per-click, and competition data from multiple websites. The data is then presented to you in an easy-to-understand presentation. It's the perfect tool for keyword brainstorming.
This is a great alternative to the Google Keyword Planner. In fact, the Ubersuggest tool generates a more comprehensive list of keyword ideas.
Using the tool is very easy. Just type any word related to your product and the tool automatically generates hundreds of related terms and phrases.
Another great feature of Ubsersuggest is that you can download the keyword lists in seconds. Just hit the download button and everything will be converted into an Excel file which you can then save for future use.
5. Answer The Public
Do you ever wonder what common questions people ask on search engines? Then you should use this interactive tool.
To use the tool, type in any phrase relevant to your business for example, "art prints" or "organic food".
You will then receive dozens of the most searched questions related to that phrase. Just like Ubersuggest, Answer The Public presents the data in interactive graphs and lists which you can easily download and save for later use.
6. LSI Graph
As a keyword generator tool, LSI Graph focuses on long-tail keywords. It also generates keyword ideas that cater to businesses. This is why it's perfect for online entrepreneurs and marketers.
Furthermore, you don't need to login to use the tool. Just type any word or phrase on the search bar and the tool performs the rest.
The only drawback with this tool is that it's not as comprehensive as other tools and it generates a rather limited list of keyword ideas.
7. Wordtracker Keyword Suggestion Tool
The tool enables you to gauge search volume and related websites for a specific keyword. This gives you an understanding of the competition for your company in the online sphere.
There are paid plans for this amazing tool but the free trial version should be more than enough to find the keywords you need.
You can always upgrade your Wordtracker account to a paid version if you think you need the additional features and functions.
Wordstream is an essential tool for entrepreneurs who are interested in building landing pages, running pay-per-click campaigns, and other marketing strategies.
The company uses people to analyze their keyword reports instead of using only computer-generated data. This provides you with unique expertise which can be very beneficial for your business.
Just like Wordtracker, this tool provides a free trial and has the option to upgrade should you require additional features or functions.
9. Bing Keyword Research
Bing may not be the world's largest search engine but its keyword research tool is very efficient.
It's great for finding top SEO keywords pertaining to specific products and services.
All their data comes from organic search and is categorized by language and country. The only limitation with this tool is that a Microsoft account is required for access.
This is a tool that's very similar to Ubersuggest but it comes with a few more features.
For instance, you can add modifiers to your keywords by adding suffixes and prefixes, resulting in more keyword suggestions for you to use.
However, the one issue with Hypersuggest is that it takes some time for the keywords to be generated.
Have your own keyword research tool to add to this list?
By far, these are the most efficient free keyword SEO tools on the market today.
Although the free subscription makes them perfect for small and medium-sized businesses, the tools still provide a wide range of useful and beneficial features.
While it may seem obvious to go with the most well-known keyword tool, be sure to explore numerous options to find a tool that works perfectly for your business.
RECOMMENDED READ: These 8 Free Tools Will Help You Write Like an SEO Pro [2018 Update]
Let us know in the comments if we missed out on your favorites and we'll be sure to include them in the update (along with a word of thanks!).