With the emergence of social media platforms, we are overloaded with a deluge of information. According to a Statistical Survey by Statista, around 81% of the Malaysian population were active social media users as of January 2020 (Muller, 2020). With this context, every click by the Malaysian readers can turn into coins. Social media marketing is the strategy now to brand a product or service in the business world.
Imagine the momentary ritual when you wake up every morning. You grab your mobile device to check your social media feed. You process the information received. If it is misinformation, you will delete it without hesitation. However, there is information well worth your attention. Here lies the crucial moment which will make a significant difference in grabbing your readers' attention.
What sort of content will trigger high click rates? For the Malaysian context, how do you write to communicate relevant information from your clients to the general Malaysian population? As true blood Malaysians, we have identified the top 5 heart-winning contents for Malaysians. We shall explore on creating content for a Malaysian audience in driving business growth.
5 Most Important Keys to Captivate Malaysians' Attention
1. Eat to Live, Live to Eat
Most would agree that Malaysians are passionate about food. Living in a multicultural background has trained our taste buds to appreciate different kinds of cuisines and delicacies.
A Malaysian can have Nasi Lemak for breakfast, Chicken Rice for lunch, and Chapati for dinner. In between those meals, the local delicacies of assorted Kuih Muih (bite-sized snack) like Kuih Kochi, Kuih Talam, Kuih Seri Muka, can satisfy the craving during morning and afternoon tea.
This is to tell you that Malaysians love eating! We are too pampered with so many choices for food and beverage. We always look up information about the best “makan” (eating) attractions.
Remember to opt for common local words like "makan" (eat), "tapao" (take away), and "jom minum" (let's go for a tea break) as part of content localization for Malaysia. Therefore, content infused with awesome food and beverage ideas is an appetizer that can boost up your marketing campaign.
2. Instagram-Worthy Leisure and Vacation
Malaysians love holidays and vacation! Living in a multiracial culture, we are so blessed to have plenty of public holidays. Therefore, we always look out for vacation ideas.
Malaysians just can't resist those breathtaking nature sceneries! An article with well-written travel itinerary suggestions is what Malaysians would click on and put into action. Remember to include Instagram-worthy photos of the vacation spots in your article. As the saying goes, a picture speaks a thousand words. Those fantastic graphics would catch the eyes of your targeted audience.
The hottest trend now is to "punch their attendance card" and post their vacation photos on social media. So, the logic is simple, write your content with a strong conviction to make the holiday destination a must go for your audience.
Key phrases like Malaysia's Top 10 Destinations, Top 10 Asia Tourist Attractions for Malaysians’ Year-End Vacation, 10 Most Beautiful Places in the World for Malaysian to Visit would be great to boost up your SEO score.
3. The Story of Unity
Malaysians love authentic stories of unity. Despite the multiracial background, there is an inner desire for peace-making and unity hidden in us. There are numerous heart-touching stories of how Malays, Chinese, and Indians worked together to rescue a road accident victim.
Other heart-warming stories include how a Chinese Grab driver was being so kind and considerate to his Malay passenger during the Ramadhan (fasting month). He stopped by at the Ramadhan bazaar so his passenger could buy the food for the break of fast. These are the countless stories of how multiracial Malaysians love one another, respect one another, and show gestures of appreciation.
The story of unity is always a feel-good story that Malaysians won't get tired of reading. Keep yourself on track with the current news of how different ethnic groups in Malaysia stay united as one nation. You may include such wonderful stories in your next writing project.
4. From Zero to Hero
Going from zero to hero is a secret desire for everyone! We love watching it happen in movies or drama series. We read about it in books and magazines. Now and then, we read about such stories that had gone viral on social media!
During the COVID-19 pandemic lockdown, an Indian couple named Sugu and Pavithra has become a YouTube sensation in Malaysia when the duo shared their cooking on their own YouTube channel. Thanks to Bernama, which was the first media organization to make known the story of Sugu and Pavithra to all Malaysians, within a short period, they have gained more than 600k subscribers on YouTube. On top of that, they have received many gifts, compliments, and business opportunities. In the mundane daily lives, inspiring stories of how a person on the street becomes a hero is a "turn on" for Malaysians.
Being a great storyteller of inspiring life experience would give you a boost in your content writing.
5. Creative Lifestyle Tips & Life Coaching
Have you ever thought of how to make do with less for more? Thinking out of the box is the way of life for most Malaysians. This is evident by the first-ever drive-through wedding event we had in Malaysia. Nothing can stop a pre-planned wedding event, not even the COVID-19 pandemic! When you think the wedding plan is jeopardized by the pandemic, here we have a Malay couple taking the lead on conducting their big day in a "drive-through" way.
Living in the COVID-19 crisis, we are in search of tips and the new normal way of life. So all you need for your writing is to link your clients' products or services with creative lifestyle tips. Besides, life coaching on time management, financial planning, goals setting, marriage, parenting, and family is sought-after advice by most busy Malaysians.
Writers, do incorporate some life coaching tips in your write up. Bear in mind, one of the most powerful content marketing strategies is providing useful solutions to your audience.
We hope the above top 5 key aspects would be handy to fine-tune your content writing in Malaysia. Generally, Malaysians are very down-to-earth people. We always look for ideas on eating, playing, and having fun to de-stress ourselves. We love inspiring stories of peace and harmony. We are drawn to stories of how ordinary persons can achieve more than they have ever imagined.
As Malaysians are always on the quest for the betterment of their lives, life coaching, and creative lifestyle tips are on-demand now. Be sure to package your clients' products or services relevant to Malaysians in your writing. You shall in no time, unleash a surge of digital marketing power!